“It’s hard to outrun the devil from behind.”
In my biased and honest opinion, Dum Dum Girls make excellent music videos. Their videos are quite trippy (Bedroom Eyes) haunting (Coming Down) and fun (Jail La La.) When you combine all of this, you get the video to Too True To Be Good which was directed by Nathaniel Brown and the creative direction was taken care of by Dee Dee’s pal and fellow ethereal musical gem, Tamaryn.
Too True To Be Good is taken from Dum Dum Girls new record, Too True which has been out a little under a month and is undoubtedly the best record of the year. No other record is going to shake up your bones like this or cleanse your soul in such a gorgeous manner.
All too often bands/singers make music videos that overcompensate for the song so you lose interest in the song and its meaning. However, we thankfully we have artists like Dum Dum Girls and Tamaryn who make videos that give their songs more meaning. They heighten your emotions when you watch their videos, and you take more meaning from the song. What I love about the new DDG video is the pure beauty that is in it. The images of roses to the way Dee Dee’s reflection is like it is in a ripple of water is just stunning. The video to Too True To Be Good is under 3 minutes of sheer beauty and is easily a work of art.